Productivity
🚀 How One Founder Used Orbit to Maintain Growth While Exiting Their Brand
For many brand owners, the goal isn’t a billion-dollar IPO. It’s a clean, well-timed exit. But selling a business comes with its own challenges: you have to keep sales steady, maintain brand presence, and ensure day-to-day operations don’t suffer while your attention shifts to negotiations, legal documents, and planning what’s next.
That was exactly the situation for one founder — and that’s when they brought in Orbit.
The Challenge: “I Wanted to Step Back Without Losing Momentum”
This founder had spent years building a successful direct-to-consumer wellness brand. The product had traction, the margins were solid, and the customer base was loyal. But when it came time to prepare for a sale, one thing became clear:
“The last thing I wanted was for the brand to look like it was slowing down.”
Although sales remained steady, their social presence had fallen off. There wasn’t enough time to plan strategy, create videos, or coordinate with freelancers. And when a brand’s visibility drops, especially in the months leading up to a sale, it can raise red flags with potential buyers.
The Solution: Orbit Took Over Content and Growth
After a short onboarding call, Orbit stepped in to manage the brand’s entire organic marketing strategy.
What Orbit handled:
A structured content calendar with weekly videos from vetted creators
Consistent posting on TikTok, Instagram Reels, and YouTube Shorts
Trend-driven scripts and hooks designed to increase engagement
Monthly performance reports to share with buyers during due diligence
Full management of creator sourcing, scripting, editing, and platform scheduling
“They made sure the brand stayed active, professional, and growing — and I didn’t have to do a thing.”
The founder never needed to appear on camera or approve every post. Orbit handled everything, including responding to comments and managing DMs to maintain the community.
The Outcome: Steady Growth, Smooth Transition
With Orbit managing content, the founder was able to step back and focus fully on the sale process. During that time:
Engagement increased by 28% in the first month
UGC outperformed previous paid ads
The brand gained more reach and followers, showing signs of strong health to buyers
Most importantly, the founder successfully closed the deal.
“Buyers liked that there was already a system in place. Orbit became a selling point.”
Having Orbit involved made the transition easier. The buyer saw it as a fully operational marketing engine — ready to continue running post-sale.
Final Thoughts
You don’t need to burn out in the final stretch of your business. Orbit was created for founders who’ve already put in the hard work and just need a trusted partner to keep the momentum going.
If you’re preparing for a sale, scaling to the next level, or simply want to step back from marketing without losing growth, Orbit can help.
Ready to stop running the content machine yourself?
Book a free discovery call and see how Orbit can help you grow — even when you're not in the driver’s seat.
