🧩 How One Founder Stopped Doing the Marketing — and Started Growing the Business

If you’re running a lean team, you’re probably wearing too many hats.
One minute you're working on product updates, the next you’re dealing with suppliers, solving customer issues, or reviewing logistics.

And somewhere in between, you’re supposed to be creating content too.

That was exactly the case for one founder running a home goods brand. The product had great traction, customers were happy, and margins were strong. But the content side? It just wasn’t happening.

The Bottleneck: Marketing Was Always on the Back Burner

“I knew content mattered, but every week it got pushed aside for something more urgent.”

TikTok had been inactive for months. The Instagram feed had gone quiet. Paid ads weren’t converting without fresh creative. And the founder couldn’t justify hiring a full-time team just for marketing.

They weren’t trying to grow slower — they were just buried in everything else.

That’s when they turned to Orbit.

The Fix: A Fully Managed Content System

Within two weeks of onboarding, Orbit had taken over the brand’s entire organic content engine. That included:

Weekly short-form videos made by vetted creators
A content strategy built around current trends and platform best practices
Posting and scheduling across TikTok, Instagram Reels, and YouTube Shorts
Monthly reports showing reach, engagement, and top-performing content

“It was like hiring a team overnight — but without the overhead or micromanaging.”

The founder never had to appear on camera. Orbit handled creators, scripts, edits, captions, and uploads.

The Result: Real Growth, Without Doing It All Yourself

With content running on autopilot, the founder finally had time to focus on other parts of the business, like:

Streamlining fulfillment
Launching two new SKUs
Improving supplier relationships
Testing new pricing and bundle offers

Meanwhile, content performance improved across the board:

Organic reach tripled within 90 days
Returning customer rate rose by 21%
Paid ads started performing better thanks to Orbit’s video creative

“It wasn’t just about saving time. Orbit gave me space to actually work on the business again.”

The Takeaway

You don’t need to be your own content team.
You don’t need to manage creators or stay on top of social trends.
And you don’t need to let growth stall just because your time is stretched.

Orbit was built for founders who want to grow — without spending their day editing videos and writing captions.